Removed: The London 2012 logo that can give you a fit - Sport - Evening Standard
       

Removed: The London 2012 logo that can give you a fit

As animated footage promoting the London 2012 Olympics is removed from its official website amid claims that it could trigger epileptic seizures, Sportsmail readers are giving the official 2012 logo the big thumbs-down.

Allegations have been made by the BBC that footage involving a diver plunging into a pool has already caused seizures.

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A London 2012 spokeswoman said: "We have just been notified of the problem and we have taken immediate steps to remove the animation from the website. We will now re-edit the film."

The footage controversy follows widespread ridicule surrounding the 2012 logo. The bold, jagged £400,000 brand, which is a modern take on the Olympic colours, took a year to research, including consumer testing.

Organisers have hailed it as dynamic and vibrant, but other people have said it resembles a "toileting monkey" or a "broken swastika".

Speaking on BBC London News about the promotional footage, epileptic photo sensitivity expert Graham Harding said: "We now know of eight cases of which seizures have occurred.

"What it appears has happened is that the flash rate of the diving sequence contravenes the OFCOM guidelines."

BBC London has reported that a number of sufferers have already contacted charity Epilepsy Action to say that they have been affected by the original pictures.

Sportsmail has received dozens of alternative 'logos' and hundreds of letters complaining the money spent on designing the defining image of the 2012 Olympics would have been better saved.

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