England kick off World Cup campaign

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Prime Minister Gordon Brown and England midfielder David Beckham were at the launch, and there was a video message from Prince William.

World Cup bid leaders will be stressing the quality of the stadia, the fans in England and the economic benefits. They will also be at pains to avoid any suggestion that it is England's turn to be hosts.

Football Association chairman Lord Triesman, who is the bid chairman, stressed England's infrastructure and the economic benefits of hosting the World Cup.

Triesman said: "We in England would be truly honoured to host the World Cup and welcome the world.

"We have first-class grounds. We've got good transport links, domestically and internationally. We've got excellent accommodation.

"A World Cup in England would be a truly memorable event - not only for our nation but for every nation.

"We'd extend a wonderful welcome to players and fans from across the world.

"Inside and outside our grounds, we'd share with them our love of the game and our sense of fair play.

"And they would enjoy our diverse culture - one that means England would provide a home-from-home welcome for every fan and player."