London 2012 to focus on 'real fans' - Sport in brief - Evening Standard
       

London 2012 to focus on 'real fans'

Competition sessions at the London 2012 Olympics will be shorter than in Beijing Games to try to ensure fans can get hold of coveted tickets, MPs were told on Tuesday.

Efforts are also to be made so that people who can be "identified" as sports fans can get tickets so there are less empty seats at the events - an embarrassing issue which dogged this summer's Beijing Games, according to Paul Deighton, chief executive of the London 2012 organising committee.

Mr Deighton told the Culture, Media and Sport Committee: "We are going to shorten sessions. In Beijing they had five-hour beach volleyball sessions. It was a great event but we will shorten it so it increases the risk of not having the same person in that seat for the entire session."

He could not confirm suggestions that the top price for tickets to some of the key events, such as the opening ceremony, might hit £500 to £1,000.

But he vowed that, with the law on their side, the London organisers would "aggressively" combat ticket touts.

Deighton added: "One of the problems that they had in Beijing was that they distributed the tickets very widely, maybe for political reasons.

"So if you were in Mongolia and you got a ticket you stuck it on the wall because you had no chance of getting to Beijing, and they wondered why people did not show up."

There would also be "very strong monitoring" of sales and distribution to thwart ticket touts.

Mr Deighton suggested: "If we are distributing tickets initially very broadly to the real fans that are able to come, it is very hard for someone to get tickets on the secondary market."

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