New T20 sponsor announced

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The life and pensions company have sponsored the 50-over format as the Friends Provident Trophy for the past three years. But with the advent of a 40-over competition in place of 50, the sponsors have identified Twenty20 as their preferred branding.

ECB commercial director John Perera said: "We are delighted to welcome Friends Provident as the title sponsor for the T20 and to continue to develop what is already a strong working relationship."

He added: "Friends Provident have shown a commitment to the sport for more than a decade, and the next four years will be another important period.

"T20 is set to be a hugely exciting competition next year - and I am confident that, in partnership with Friends Provident, we will offer spectators an unforgettable season of entertaining cricket."

Trevor Matthews, chief executive of Friends Provident, added: "We are thrilled to be able to build on our existing involvement with the ECB. The new Friends Provident T20 marks an exciting development for the sport, and we are delighted to be supporting this new phase."

Next season's Friends Provident T20 is scheduled to begin in June, with the finals day scheduled for August 14 at the Rose Bowl.