No City-style spending for Reds - Sport in brief - Evening Standard
       

No City-style spending for Reds

Liverpool co-owner Tom Hicks insists the Reds will continue to operate as a "smart club" and will never be tempted into an "unsustainable" spending spree such as that conducted by Manchester City.

Hicks also revealed Liverpool expect to rake in £26million plus on sponsorship revenue in a year.

Hicks told The Times: "You have to look 'cash flow' rather than accounting - and we intend to operate Liverpool where it has a very strong positive cash flow, so we have the resources to be as competitive as possible on the pitch. That's our commitment."

He added: "We had strong, positive cash flows last year. Our debt levels are at a very comfortable level, and we are going to continue bringing it down.

"Our goal is to have less debt than any of the top clubs, and that's a commitment we have made and will continue to make."

Hicks is dubious about City's huge outlay on signings, which has been made possible over the past year by the the vast wealth of their Abu Dhabi owners.

He said: "It's not sustainable at City. They won't continue to invest like that, because it doesn't make good economic sense.

"They will make the improvements they need to make and then run it more like a business. The smart clubs operate for the long term, and you have to look at who have had success for many years."

Sport in brief in Pictures

Don't Miss
Dog save the Queen: Corgis surge in popularity

Dog save the Queen

Corgis surge in popularity
London gets ready for the Diamond Jubilee - in pictures

Diamond Jubilee

London gets ready - in pictures
'He’s a better ex than he was a husband', says Boris Johnson's ex wife

A better ex than husband

We talk to Boris Johnson's ex wife
TV Baftas - in pictures

Best of the Baftas

Stars on the red, white and blue carpet
You big softie: Has Giles Coren put down his poison pen?

You big softie

Has Giles Coren put down his poison pen?
Pop star Paloma Faith, former Labour minister and Tory blogger back gay marriage video

Gay marriage

Pop star, former Labour minister and Tory blogger back gay marriage video
Promethipedia: the lowdown on Ridley Scott's new blockbuster Prometheus

Promethipedia

The lowdown on Ridley Scott's new blockbuster Prometheus
Prints charming: patterned trousers for summer

Prints charming

Patterned trousers for summer
Bob Geldof on grandchildren, activism and the state of music

Grandpa Bob

Bob Geldof on grandchildren, activism and the state of music
The Middletan: Kate Middleton has the most requested tan in London

The Middletan

Kate Middleton has the most requested tan in London