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Thaksin sets top target
15 January 2007
The former prime minister of Thailand has already overseen a dramatic upturn in the club's fortunes since his arrival in July - but in a personal address to City fans on Wednesday he reiterated his desire to lead the club to the very top of the world game.
He told the club's official website, www.mcfc.co.uk: "My goals for the football team are ambitious - to secure Manchester City a position as one of the world's biggest football brands.
But his ambitions are not just confined to the pitch, with Thaksin revealing the club's new Chinese-language website is just the first step in the club's ambitious plans to be the biggest commercial brand in football.
And the 58-year-old was keen to stress that Asia was the continent he would target first in his quest to make City the biggest club on the planet.
"I intend to increase the club's fanbase by reaching out to Manchester City fans across the world, not least in Asia and specifically in China and my home nation of Thailand.
"I intend to deepen the links between the club and its international supporters.
"We are looking at now how best to link our fans through membership and other schemes.
"I hope the unveiling of the new Chinese-language website will provide a gateway for Chinese-speaking football fans and media into the exciting and developing Manchester City club story," he added.
"Our modest ambitions for City don't end with domination of the world game, we want to be a major brand in the commercial world too."
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