Morning:
13°c
Channel Five scores a zero as ads slump
26.08.08
Even the cult soap Neighbours cannot save broadcaster Channel Five from slumping ad revenues.
Five, which started broadcasting the Australian show in February, saw profits fall from £4 million a year ago to zero in the six months to 30 June. Investments in its digital channels Fiver and Five US added to the advertising malaise.
Dawn Airey, who resigned from ITV in May after eight months, is expected to start as Five chief executive at the end of October.
Five's German owner RTL, which also owns Fremantle Media, the outfit behind Britain's Got Talent, American Idol and The Apprentice, lifted profits almost 7% to ¤97 million (£77 million).
Reader views (2)
who cares how many ads are on, channel 5 is the only channel worth watching. law and order, ncis, csi, csi miami and csi new york,and now the mentalist it is really the only channel to watch anymore. Save this channel as now there are too many of us sat at home watchingt tele as we can't afford to go out. I LOVE CHANNEL 5 KEEP UP THE GOOD WORK !!!!!!!!
- Channel 5 Fan, st.helens, merseyside
I JUST WATCHED A FILM ON CHANNEL 5, THERE WERE ADS EVERY 12 MINUTES.
- Fed Up!, NOTTS UK
