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Downturn stock takes to the web

Lucy Tobin
29.10.08

A bag of boxing mitts, LCD TVs and digital cameras are among the goods being flogged on a host of websites capitalising on the economic downturn by selling off excess and bankrupt stock.

One site launched last month, Boffer.co.uk, sells just one product every 24 hours but gets 20,000 hits a day. Yesterday it was offering powerful computers for at £39.99 a time, with a product description comparing the virtues of its hard-drive memory with those of an elephant that never forgets.

The site's quirkiness has led some to describe it as an online Trotter's Trading Company, after its Del-boy-style sales patter. Site investor Shaf Rasul, who is behind optical media company E-net Computers, called it a "concept that has captured the imagination of the internet community through its diverse product range and targeted viral marketing strategy."

Other sites are also getting in on the act.

Dorset-based company wholesaleclearance.co.uk is selling job lots of liquidated Hallowe'en-themed goods. Yesterday it was offering 64 ghost-themed candles for £30.

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