Weather Tonight: 4°c Partly Cloudy Night Morning: 8°c Cloudy

Business

Is chrome the key to recovery?

by PHILIP DELVES BROUGHTON IN NEW YORK
18 Dec 2008


At a Christmas party the other night, I met the owner of two Ford dealerships just outside New York. Given the kicking the American car industry has taken these past few weeks, you would think he would be sobbing in a corner. But there he was doling out the Egg Nog as jolly as Santa Claus. I asked him to explain his indecently good mood.

First, he was just back from a holiday in South Carolina. He had driven down with his family in a "recreational vehicle", a souped-up caravan, which he had bought out of foreclosure, used for his holiday and flipped at a profit.

Second, he remained a romantic about American cars. Sure, these were tough times. Detroit's Big Three, Ford, Chrysler and GM, have become a laughing stock, pleading for a Federal bailout. Anyone still inclined to splash out on a car seems to want some Japanese micro-car, capable of 50 miles to the gallon.

"But what would you prefer to drive?" the car dealer asked me. "A big Ford with leather seats, every convenience? Or a Honda Civic?"

I could see his point. One of the few pleasures of business travel is renting a big American car and feeling it float down a highway. For all their critics, these cars retain echoes of the great chrome-finned beasts of yesteryear.

As bad times provoke a return to economic nationalism, and the car companies heal themselves, the love affair with American cars is bound to be rekindled.

TINA Brown's new website, The Daily Beast, reports that the wife of the ex-Lehman Brothers boss, Dick Fuld, has been shopping like it is 2007. She is said to have been spending thousands of dollars a week at the Hermes store on Madison Avenue since Lehman collapsed in September. Most recently, she bought three cashmere throws, but asked that they be put in a plain white bag rather than Hermes' familiar citrus bag. For discretion's sake. The habit is apparently spreading among New York's remaining rich. It's called "secret shopping".

IN my tattered investment file, I keep an article quoting David Swensen, the revered manager of Yale University's endowment. He recommended the amateur investor keep a portfolio made up of 30% US stocks, 15% non-US, 5% emerging market, 20% real estate and 15% Treasury bonds and inflation-protected securities. Yesterday we learned that Yale's investments have fallen by 25% since June. So much for diversification.

Reader views (0)

 Add your view

No comments have so far been submitted.


Add your comment

 

Terms and conditions Make text area bigger You have  characters left.

We welcome your opinions. This is a public forum. Libellous and abusive comments are not allowed. Please read our House Rules.

For information about privacy and cookies please read our Privacy Policy.


 

 

  • Relief for Sir Mervyn as inflation takes a tumble Osb and mervyn Bank of England Governor Sir Mervyn King has gained a major victory in his battle to bring down the spiralling cost of living as inflation...
  • Yell dives as print blow outstrips digital leap Yell Beleaguered Yellow Pages directories publisher Yell has seen its shares plunge as much as a quarter after a worse-than-expected slump in...
  • BHP and Rio bet on copper with mine expansion Rio Tinto The future is looking copper-coloured for BHP Billiton and Rio Tinto after the mining giants announced plans to invest $4.5 billion (£2.9...
  • Why saving may start to make sense again - just Piggy bank savings Long-suffering savers at last had some good news today when inflation fell below 4%, meaning there are now seven standard savings accounts...
  • City says timing wrong in Moody's UK rating threat Euro City economists have raised doubts over the timing of the threat by rating agency Moody's to slash the UK's AAA sovereign credit score,...
  • Hotel giant goes for Olympic gold as profits wow the City Intercontinental Hotels Hotelier InterContinental Hotels is looking to emerging markets and especially China to drive future growth
  • Bloomsbury takes a new passage to India Fashion book Publisher Bloomsbury is to set up a new business in India to take advantage of rapidly growing demand from the country's English-speaking...
  • Thai disaster floods Lloyd's with a bill for £1.4 billion Lloyd's of London Thailand's worst flooding in 50 years last October will cost the Lloyd's of London insurance market $2.2 billion (£1.4 billion), it has...
  • Bank of Japan increases stimulus to boost growth Japan Bank of Japan has added 10 trillion yen (£83 billion) to its 20 trillion yen pool of funds set aside for asset purchases in a surprise move
  • Brammer sees profits jump Box of tricks: DIY tools can be expensive to buy Industrial services group Brammer has posted a 41% jump in full-year pretax profit on strong demand
  •  
    Market Roundup
    TUESDAY UPDATE

    Valentine's massacre as City dumps Hampson

    No one likes getting rejected on Valentine's Day

    More