Weather Tonight: 4°c Partly Cloudy Night Morning: 8°c Cloudy

Business

Mike Ashley
Mike Ashley: will provide the City with more information

Promise of more Sports Direct information for the City

Robert Lea
18 Feb 2009


Mike Ashley's Sports Direct is to bow to City pressure and start giving investors better key financial information such as up to date, like-for-like sales - but not yet.

The sportswear retailer, majority controlled by Ashley, has been at loggerheads with the City since its stock market debut in February 2007.

Today it confirmed it is on track to make underlying profits of £135 million for the year, a 30% slump in profits over the two years it has been a publicly listed company.

For its third trading quarter to the end of January, Sports Direct reported better-than-expected sales up 12% to £355 million, but worse than forecast gross profit margins - down to 40% from 45%.

"Gross margin was impacted by the weaker pound against the US dollar as a substantial proportion of the group's imports are paid for in US dollars," said Sports Direct chief executive Dave Forsey.

However, the company again refused to give meaningful underlying comparative sales information.

A group spokesman said that from July - when it reports its full-year figures and first-quarter trading - Sports Direct will include data such as like-for-like sales.

Floated at 300p, Sports Direct shares are now trading at 61¾p, up 3p on last night's close.

Reader views (0)

 Add your view

No comments have so far been submitted.


Add your comment

 

Terms and conditions Make text area bigger You have  characters left.

We welcome your opinions. This is a public forum. Libellous and abusive comments are not allowed. Please read our House Rules.

For information about privacy and cookies please read our Privacy Policy.


 

 

  • Slump looms in eurozone as economy takes a dive Euro Europe's lingering debt crisis has pushed the eurozone closer to recession as the beleaguered single currency bloc's economy shrank for the...
  • Sports Direct is on right track Mike Ashley Sports Direct is on track to hit its "super-stretch" profit targets this year, passing the first hurdle that could see it hand founder Mike...
  • Bank may turn off printing presses as inflation drops Mervyn King The Bank of England's latest £50 billion burst of quantitative easing may be the last time it needs to resort to the printing presses
  • Online orders on mobiles lift Domino's Pizza Domino's Pizza UK said its online sales have powered ahead to account for more than half of delivered sales
  • Debt deadline: Greece on brink Greek protests Hopes were rising that Greece will sign up to the first €130 billion (£109 billion) bailout from the European Union and International...
  • Frothy profits at Heineken Beer The economy might be in dire straits but Brits still love a pint down the pub
  • French banks face battering on exposure to Greek debt Jean-Laurent Bonaffé French banks look set to take one of the biggest haircuts on Greek debt as the country's largest, BNP Paribas, has said it had raised its...
  • Thorntons calls in a former Gunner to help turnaround Keith Edelman The chocolatier Thorntons has turned to the former boss of Arsenal football club to turn around its fortunes
  • LandSecs £1bn joint venture for Victoria A £1 billion-plus redevelopment is on the way at Victoria station
  • Morgan Crucible results surge on emerging market growth Morgan Crucible reported highest-ever full-year results, helped by strong performance across both its divisions, and reiterated that 2012 growth would be driven by new products and emerging markets
  •  
    Market Roundup
    WEDNESDAY UPDATE

    Barclaycard's exit leaves CPP with an identity crisis

    Bye bye Barclaycard. Nearly a year since the FSA started investigating CPP over its sales techniques, the identity theft protection firm touched a new, all-time low today after admitting it was losing one of its most high-profile clients

    More