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Horses on frozen racecourse
Frozen out: Britain's worst winter in years has seen 59 race meetings abandoned

Ladbrokes casino machines pay off

Robert Lea
19 Feb 2009


Punters may have been left looking at snowbound and waterlogged racecourses on the bookies' television screens for much of this worst winter in years, but they are still losing their cash in the betting shop casino machines.

So far, 2009 has seen 59 abandoned race meetings - a record for the first seven weeks of the year - as many of the top thoroughbreds being groomed for the big spring festivals at Cheltenham, Aintree and Punches-town in Ireland are forced to remain on their home gallops.

But Britain's biggest bookmaker, Ladbrokes, said the money it has taken from punters is up 1% compared with the same period last year.

"The start to this year has been dreadful -- the record number of cancellations being three times higher than for the average winter," said Ladbrokes chief executive Chris Bell. "But the current trading shows how resilient our business is.

"There is a lot of talk about how the economy and rising unemployment would affect our business. What we are seeing is that it isn't.

"Our betting shop customers are low-stake punters who are continuing to enjoy their hobby."

Ladbrokes today reported marginally higher underlying profits of £243 million for 2008, which revealed how much of its business is now underpinned by the casino machines in its betting shops.

Its winnings from over-the-counter bets was down slightly in the year, but the money it is raking in from its 8000 in-shop gaming machines around the country soared by 15% and now accounts for two-fifths of Ladbrokes' income from its betting offices.

Ladbrokes has also had a strong start to the year from telephone betting "high rollers".

The firm accounts for high-roller income as outside its underlying operations because business with big punters is notoriously lumpy and cannot be relied upon.

Last year the company made £80 million from the higher rollers - a nice line of extra income - although that compares with a record £179 million in 2007.

That dragged down the group's comparable pre-tax profits from £353 million to £258 million.

However, the big punters have lost a lot of money so far this year. Ladbrokes said it took £24 million from them in the last seven weeks.

Despite fears by some in the City of a cut, the company's final dividend is being held at 9.05p, giving a total for the year of 14.15p.

Reader views (2)

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Yep, higher the machine payout threshold and keep those profits coming in...With the Government relaxing the gambling laws has anyone noticed you can't do anything without getting gambling shoved in your face....TV Roulette, Bingo, Quiz's, websites offering Bingo and casinos, Betting terminals in bookies that have sprung up on every street corner, newspapers and magazines. Oh but the government do care, they banned having one super casino (which apprantley was worse for society than everything ive mentioned)which wouldnt have really made any difference apart from you may have had a chance of winning something !!!!

- Sid, London, 19/02/2009 12:25
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And who says the machines arent fixed monney spinmners for the bookies and govt. These machines make me sick, ive seen pensioners, students, labourers all lose their money on them with no hope of winning anything (the computer decides when it wants to pay anything out, it doesnt depend on what number on the roullet wheel you choose!!!) funny thing is you can't find out how they work or how much the bookies actually pay out and take from them. People who work in bookies now are just glorified arcade attendants.

- Dc, London, 19/02/2009 11:34
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