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Sir Stuart Rose
Executive chairman: Sir Stuart Rose

Rose takes the credit as M&S slows fall in sales

Simon English
31 Mar 2009


There were tentative signs of recovery at Marks & Spencer today, but executive chairman Sir Stuart Rose insisted that this was thanks to his own strategy rather than any signs of optimism on the High Street.

“I'd be delighted if I could say the economy is improving, but it is not,” Rose said. “The market is still extremely tough.”

The retailer was speaking as M&S unveiled a fall in like-for-like sales of 4.2% in the fourth quarter.

This was much better than some in the City were predicting, triggering a leap in the share price as analysts upgraded profit forecasts for the full year.

Last year, M&S made a profit of £1 billion for the first time in a decade — this is likely to tumble to about £600 million this year, calling into question the ­company's ­ability to keep paying the dividend.

The figures for the 13 weeks to 28 March compared with a 7.1% slump in the third quarter.

At that point, serious questions were being asked about Rose's vision for the company. Some suggested it was time for him to go.

Some investors also remain concerned by his dual role as chairman and chief executive, and want to know more about who will succeed him.

“We have kept costs under control and held on to cash,” Rose said.

“People understand what we are trying to do and customers know when they are getting a good deal.” Food sales fell 3.7% — also an improvement, perhaps justifying Rose's decision to axe food boss Steve Esom last July.

Critics said the food was simply too expensive heading into an economic downturn.

“We called a management change two quarters ago. Since then, we've had two quarters of improving performance,” Rose said.

The M&S Dine In for £10 offer is one factor behind the recovery.

City analysts were also expecting to see that margins had slipped.

Instead M&S, which unveils full-year results on 19 May, reported that they were holding firm.

Online sales were up 20% while international sales rose 23%.

“We've pulled levers and buttons on things like costs but there are no green shoots at all,” said Rose. “The best I can say for the economy is that it is getting no worse.”

The shares are down from a 12-month high of 417p and a peak two years ago of 750p. Today they moved up 281/4p to 2923/4p as the City digested the numbers. Although the figures were less bad than feared, this is still the sixth quarter in a row that sales have fallen.

Rose arrived at M&S in 2004, promising a step change in the company that has always been at the heart of the British High Street, but which has often struggled to keep investors happy.

In January, M&S announced 1200 job cuts and plans to close 27 stores as it moved to axe costs in line with falling revenues.

It is shutting 25 of its Simply Food stores and two regular stores.

The retailer is under fire on all fronts, facing competition from a resurgent J Sainsbury in food as well as cut-price clothing offers from the likes of Primark.

Despite this, M&S remains the biggest player in the UK clothing market with a 10% stake and the most trusted food retailer, according to surveys.

The Local Authority Pension Fund Forum, which has 1% of the shares, has tabled a shareholder resolution urging the group to split Rose's roles.

It said the combined role was a “clear breach” of the UK Combined Code on Corporate Governance.

Rose, who has just turned 60, is due to step down in 2011, although it is possible he will decide to go sooner.

Reader views (3)

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For the last few years M & S clothes have either been dowdy, unfashionable and overpriced or all 3. The do not cater for the plus size fashion group ie Size 26 - 30 but have added a few size 24 to their ranges. Although you can shop online for sizes 26, and 28 this is a slap in the face for larger women. We also do not want skirts or trousers that are a foot too long or sleeveless tops that show off larger arms. We want elegant, affordable, well cut clothes that flatter and this is where M & S fall down - who designs their plus size fashions??? Give me the job and sales will increase - I have been every size from a 10 to a 28 and know what larger women look for. There are just a couple of plus size fashion shops - increase the M & S range and attract larger ladies back into the stores.

- Sharon Jones Age 47, Accrington, 22/05/2009 22:43
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One thing you can say about Sir Stuart Rose - he has never been over-troubled by modesty.

One boast after another, even when bad news has to be relayed.

He should have been an M.P.

- Graham, Ilford Essex, 22/05/2009 21:43
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M&S needs a leader like this - resilient.
He said that they had made some mistakes, so the modesty crack is unjustified.
He has to appear confident , or pack it in.
I like Stuart Rose's style.

Why the British business press and so-called "financial experts" are always knocking this company is beyond me.
How many of the pundits have run even a whelk stall?

When he retires maybe the Sainsbury's man should follow.

British leaders for British companies.

- Sally70, Bedford, 22/05/2009 21:43
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