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On the up: Durex makers SSL said it expects full-year sales to rise by a fifth

Durex maker SSL is boosted by Obama’s switch of stance

Rosamund Urwin
15 Apr 2009


The Obama bounce has spread to the bedroom. Durex condoms maker SSL International today said it is benefiting from the White House's change in stance towards family planning aid, as the consumer healthcare company continued to shrug off the global downturn.

The US supply of condoms to the developing world was effectively curbed under George W Bush after he banned funding to any groups that might support abortion. President Obama's decision to reinstate the aid has given a boost to SSL, whose products can be bought in more than 100 countries.

“We are not in the business of lobbying, but it is good to see the US change of policy. Anything which encourages people to use condoms is good for us,” chief executive Garry Watts said.

Watts also took umbrage with the Pope's comments last month on the efficacy of condoms in fighting the spread of HIV/AIDS in Africa: “It seems to us that it was irresponsible — or worse — to claim that condoms are not effective.”

He added that the largely Roman Catholic countries of Italy and Brazil are among its biggest markets.

Meanwhile, SSL proved that sex still sells, with people seemingly seeking solace from the recession by tumbling into bed. The company expects sales for the year to the end of March to rise by a fifth to £640 million, thanks to strong demand for its Durex Play range of lubricants and toys, and the weak pound. Stripping out the benefits of currency movements, like-for-like sales are still up over 6%.

SSL, which also owns the Scholl footcare range, forecasts operating profits growth of more than 30% for the year. Watts said Scholl's brands have performed well, and the company is looking at new products to continue to attract younger consumers to the range. Its star performer has been the Perfect Nail Treatment, which fights discoloration caused by fungal infections.

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