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Watchdog bans eBay advert claiming 25 percent discounts

22 Apr 2009


The Advertising Standards Authority has told eBay to stop claiming that it offers new goods 25% below store prices.

The advertising watchdog said today that eBay's poster implied that shoppers could buy anything at that discount from store prices.

eBay International AG defended the ad, saying it was based on a survey of 288 products, comparing prices between eBay sellers and the average prices in stores.

The agency dismissed eBay's argument, ruling on Wednesday that "the small print was of insufficient size to avoid being overlooked, and because it contradicted the main message of the headline."

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