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HEADLINES:

Toyota ‘is set to build hybrid cars in Britain’

Jim Armitage
14.07.09

Toyota is to build a major hybrid car in the UK for the first time, possibly creating thousands of new jobs, reports claimed today.

The car giant, whose Prius petrol-electric has led the way in big-selling green family cars, will be producing the hybrid version of its Auris hatchback here, reports in a Japanese newspaper said.

Such a commitment would be a big boost for the government's much-criticised boast that it will create a “green economy”.

While the paper did not say which UK plant would be making the car, it is likely that it would be split between Toyota's Deeside engine-making plant in North Wales and its vehicle-manufacturing factory in Burnaston, Derbyshire. The plant will be used to export hybrid Auris cars across Europe and would form a central part of new president Akio Toyoda's plan to focus on offering hybrids there.

Analysts say it is something of a risky strategy for a continent which favours diesel cars in many countries.

Most of Toyota's hybrids are made in Japan, but it also produces a small number of Prius vehicles in China and a Camry hybrid in Kentucky.

It has already announced plans to build the Prius in Mississippi, ironically at a plant that used to make gas-guzzling four-wheel drives.

The Auris hybrid production is due to start in the UK in around 2012, the newspaper reported.

Toyota declined to comment.

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