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Virile: star performer Picston Shottle

Genus bullish on soar in orders

Nick Goodway
10.09.09

Bull and pig breeding specialist Genus is predicting a surge in demand for its sperm as the wold's agricultural industry pulls rapidly out of recession next year.

Chief executive Richard Wood said: “The steep downturn was exacerbated by extremely high animal feed prices and we believe the upturn could be equally steep.”

In the last year Genus has improved its herd so much that it has gone from owning eight of the top 50 bulls in the world to 17. Its original star performer Picston Shottle - who became top bull back in 2004 and has since sired over 50,000 daughters - is still going strong.

But he has been joined by younger studs and five Genus bulls have now produced over 1 million sperm doses each.

Profits rose 15% to £32 million in the year to June on revenues up 14% at £280 million.

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