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Pizza chain Domino's added another topping to its recession success story today, saying it will beat expectations for full-year profit as more families stuck to their sofas watching the likes of The X Factor dialled in for dinner.
Domino's, which has 501 outlets, posted a third-quarter sales surge of 10.8%.
It said Britain's High Streets, which already contain 30 more branches of the chain than last year, will host a further 20 before the end of this year.
The Britain's Got Talent sponsor said the economic climate meant it had benefited from cheaper advertising prices.
More people are ordering online, with internet sales up 43.1% in the 13 weeks to the end of September.
Reader views (5)
dominos are good in making headlines
- Ajinder, fulham, london, 01/10/2009 14:40
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Dominos are by far and away the best pizza takeaway/delivery chain. Good for them.
Although Pizza Express are the best for a restaurant pizza.
- Anthony, Esher, Surrey, 01/10/2009 12:45
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Unhealthy it may be as a regular meal. As a special treat perhaps once a month i don't think it is unhealthy; especially if taken as part of a balanced diet.
Also i work for the NHS and with 50% discount for NHS staff it beats many of our other monthly-treat places such as KFC.
And just so you know, neither my wife nor I are obese or even close. We just like to treat ourselves once in a while!
- Ak, Marida Vale, London, 01/10/2009 12:25
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what sad lives some people live. Pizza on the sofa watching x factor... how depressing.
- Joanna Carling, london
I don't think its "sad", unhealthy maybe.
- Decency, London, UK, 01/10/2009 11:53
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what sad lives some people live. Pizza on the sofa watching x factor... how depressing.
- Joanna Carling, london, 01/10/2009 10:29
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