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Christmas shopping on Oxford Street
Christmas shopping on Oxford Street last year

Sales surge lifts shops’ Christmas hopes

Hugo Duncan
19 Oct 2009


Retailers in London are hoping Christmas will not be as bad as feared after a dramatic surge in sales.

The British Retail Consortium (BRC) today said that same-store sales in the capital were 7.5% higher last month than in September last year when the banking crisis hit confidence in the High Street.

Sales on Bond Street, Oxford Street and Regent Street rose 25% between August and September.

Mild weather and returning confidence encouraged Londoners to splash out, while the weak pound has boosted demand among foreign tourists.

BRC director general Stephen Robertson said: “The results offer retailers a glimpse of optimism in the run-up to Christmas.”

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