Tonight:
5°c
Fly economy, not private jet. Share taxis, don't take limousines. Don't get photographed on the ski slopes with a drink in your hand.
Those are likely to be among the last-minute instructions spin doctors give to their bosses as they head off to the World Economic Forum which opens in the Swiss ski resort of Davos tonight.
Britain's banks will be well represented this year after many pulled out because of the banking crisis in 2009.
Barclays is sending all its top guns with president Bob Diamond, chairman Marcus Agius and chief executive John Varley on their way. HSBC chairman Stephen Green and Standard Chartered chairman John Peace and chief executive Peter Sands will be there.
Taxpayer-controlled Royal Bank of Scotland's most senior attendee is deputy head of investment banking Marco Mazzucchelli. Lloyds Banking Group is not sending anyone.
Chancellor Alistair Darling is attending while Financial Services Authority chairman Adair Turner is taking part in a public panel discussion.
But some of the biggest names in investment banking will not be there. Jamie Dimon, JPMorgan Chase chairman and chief executive, has dropped out while Goldman Sachs' Lloyd Blankfein is missing for the second year running.
