Roger Draper, whose radical plans to shake up British tennis have upset many in the sport, has signed up for another five years of internal warfare as the Lawn Tennis Association's chief executive.

Draper, who took up the post two years ago after moving over from Sport England, has been handed a new £1.5million deal despite constant criticism about his plans and methods.

There have been repeated rumours that Draper was about to jump ship having become fed up with the sniping that surrounds his every move.

He was on a one-year rolling contract and the new deal will be greeted with dismay by those who were hoping the rumours of his imminent departure would come to fruition.

But Draper believes that Andy Murray's march to this year's US Open singles final and reaching No4 in the world, Anne Keothavong becoming 61st best women's player on the planet and Laura Robson winning the girl's singles at Wimbledon are proof that he is starting to get things right.

But, beyond these success stories in 2008, the public perception of the sport is that it still fails to offer value for money given that Wimbledon hands over profits of around £25million a year to help fund British tennis.

In the last decade, the Lawn Tennis Association have banked £300m from the most famous tennis tournament in the world and all Britain has to show for it is Murray, now that Tim Henman and Greg Rusedski have retired. What have they done with all the cash?

Draper's response is to highlight the improvements in British junior tennis but this is of little comfort to those who want results now.

Draper (right) said: "Our priority was to get more juniors playing and we started the year with 8400 and are now at 21000 - that's the biggest leap in a calendar year."

He insists this proves the battle can be won and does not mind having to fend off the flak being aimed at his office in the National Tennis Centre at Roehampton.

He said: "I am sure some people believe I come into work, sit at my desk and ask the question, How can I mess up British tennis today?

"I read a piece about us which talked about the 'Jag and Gin brigade that run British tennis'. I challenge anybody to walk around our headquarters and find any old buffers in blazers. We are a modern business who are trying to make a difference in British tennis.

"There will always be people who are unhappy. We have 2700 clubs in this country and around 400 are making a difference, while there are 6000 coaches and only 500 are really making a difference. We need to focus on those who are doing a great job for British tennis every day of the week."

It is this type of comment that ensures Draper has a spiky relationship with his detractors. While this may be too confrontational for many, Draper is a man on a mission and uses a business analogy to explain his strategy.

He added: "I believe that any organisation have a top 20 per cent that drive things forward, the middle 70 per cent who get dragged along and then a bottom 10 per cent. It is this group that make the most noise.

"I talk to the people who are sniping and ask them what is the problem and you will hear things like; 'In 1973 the LTA did . . .' and we are discussing something from 35 years ago. You have to focus on the good news because if I took any real notice of the criticism, I might as well quit tomorrow."

Draper, who has been in his role since February 2006, takes comfort from Murray, Keothavong and Robson, yet their individual success stories cannot hide the fact that no one else in the men's senior game is near the top 100 and the second-best British woman in the world is Melanie South at No110.

Draper insists the structure now in place will change all that. He added: "In 2009, we want more women's players in the top 100 in singles and doubles, in the men's we want to see the continued transition of players from the juniors into the senior rankings, with inside the 150 a target."