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AEGON serves up another tennis deal
24 Sep 2009AEGON gave tennis in Britain another boost by agreeing a seven-figure deal to become the title sponsor of the hugely popular Masters Tennis at the Royal Albert Hall in London until 2013.
The event, which boasts former Wimbledon champions Bjorn Borg, John McEnroe and Pete Sampras, will now be known as the AEGON Masters Tennis.
Having already become the lead partner of British tennis in January, the new deal confirms the company as the major sponsor of the sport in this country.
