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Football

Barclays sign new £82.5m Premier deal

Andrew Hodgson
23 Oct 2009


Barclays has announced it had renewed its sponsorship of the Premier League for the next three years.

The deal worth £82.25million is almost £20m more than the last contract that was signed in 2006.
Barclays has backed the League since 2001 — when it was first under the name Barclaycard.

Premier League chief executive Richard Scudamore said he was delighted that the deal had been concluded.

He said: “We are extremely pleased that our long established partnership with Barclays will continue for a further three seasons.

“The clubs unanimously accepted Barclays' proposal and are looking forward to further developing a successful relationship for what must be considered one of sport's top sponsorship properties.

“The Premier League's strength is that it is an essentially English competition that has gained a huge international following. This clearly resonates with Barclays own business development and aspirations.

“Barclays commitment is critical to helping us continue to put on a top quality football competition that is watched and enjoyed by football fans at home as well as across the world.”

The deal is for the global title sponsorship of the Premier League and includes exclusive world-wide marketing rights, UK and international TV programme accreditation, advertising packages, match day tickets and hospitality.

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