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Jamie Oliver is back with yet another venture
Danny Brierley12.01.09
JAMIE Oliver's latest business venture is a chain of food stores where shoppers can cook the ingredients they buy under the guidance of professional chefs.
The first Recipease shop is due to open in Clapham next month and the celebrity chef is planning to open more throughout this year and next.
Like many of his television shows, the stores are designed to inspire more people to take an interest in food and cooking.
Oliver, who already runs the Fifteen chain of restaurants, said: "I've wanted to create something special like this for a long time, something which offers the support and solutions in the neighbourhood that people need these days as so many people were never taught to cook at home or in school.
"I think we can really get people excited about food - young mums wanting ideas for the family, blokes wanting to impress the girlfriend, professionals planning a dinner-party, everyone.
"Whether you've got time or not, we can add a little bit of something extra and teach people in a friendly way, like I was taught.
"I really believe that if the produce and product is exceptional and good value, then people will find this service dead handy."
Reader views (4)
This is great for you brits, but when he decides to open a place here in NYC, I'll be there.
- Mike Allen, Manhattan, New York, USA
Please please please get the area right, the area is St Johns raod Clapham Junction BATTERSEA
- A, Battersea
Peter - just buy a cook book and follow the recipe, its not rocket science and much cheaper.
- Steve, Hereford
What a grand idea. As a reluctant cook I look forward to visiting one of your shops.
- Peter Cochrane, London, England
