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Lean times as Whiteleys gourmet food hall goes bust
Terry Kirby4 Mar 2009
The food hall at Whiteleys shopping centre in Bayswater has become the latest victim of the recession and gone into liquidation, it was disclosed today.
Food Inc - founded jointly by Dominic Ford, who was responsible for the food hall and restaurants at Harvey Nichols, and chef Patrick McDonald - described itself as a farmers' market, contemporary food hall and gourmet take-away.
It claimed to have a "fresh, innovative and enjoyable" approach to food shopping and was "not especially interested in tins, packets and buy-one-get-one-free". It also includes a wine shop and delicatessen.
A spokesman said that stalls rented out to individual operators as concessions were still trading - "selling bread, cheese, vegetables and other foods" - but that the company as a whole was now looking for a buyer.
The food hall's troubles follow the closure of Tom Aikens's restaurant company. Four restaurants run by celebrity chef Antony Worrall Thompson, including two in west London and another two in the Thames Valley, have also shut. It will increase concerns about the vulnerability of shops, markets and restaurants in the present economic climate.
However, fast-food companies such as Subway, Dominos Pizza and KFC are expanding and recruiting.
Creditors of Food Inc, which went into liquidation on Monday, are worried about getting their money back.
Vittorio Maschio has a shop in Battersea and is regarded as the best fresh pasta supplier in London, with clients that include chefs Giorgio Locatelli and Martin Lam of Ransome's Dock.
Until recently he also supplied Food Inc and Tom Aikens.
Mr Maschio told the Standard he is owed money. "It's less than £700. But it comes after a few hundred pounds lost to Tom Aikens. I am a very small business. What can I say? I'm a bit disappointed.
"Suppliers to these restaurants ultimately pay the price. It's very, very unfair. The restaurant never closes -they always stay open and we're the ones who have to foot the bill."
Food Inc is one of a range of food halls which have opened in London in the last couple of years. The American-owned Whole Foods Market opened in Kensington High Street in June 2007, while a vast new food hall at John Lewis in Oxford Street, designed as a rival to Harrods, opened last summer.
In 2007, Fortnum and Mason in Piccadilly spent £24 million refurbishing its food hall.
Reader views (8)
The writing was on the wall. The stalls were selling less and less differentiated stuff. So it will be back to selling stale peanuts and yogurt coated raisins; the punters get what they deserve, and another retail space goes south in Whiteleys. How many does that make in the last 12 months?
- Matt, London, England, 24/03/2010 09:46
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The Halal butcher is a great guy with great meat and half the price of M&S
- Callum, London,uk, 19/12/2009 19:30
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I agree with David. When did the food hall open? The nearest one I know is in the old Barkers on High St. Ken.
- Cath, London, 19/12/2009 18:30
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I live within 7 minutes' walk of Whiteleys and had no idea that there was a "gourmet food hall" there. It's hardly surprising that a business goes bust if it doesn't take steps to ensure that the locals know that it is there.
- David C, Kensington, 19/12/2009 18:30
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I love Food Inc. It is the antidote to supermarket mediocrity. A real butcher selling carefully sourced meat, not sold prepacked in plastic. The cupcakes are to die for, the bread is so fresh, and they have some genuinely different wines - all the supermarkets sell the same old stuff.
This is Borough Market every day of the week. If I had any money I would buy the company.
- Jason, London, 19/12/2009 18:30
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A bit of belt tightening in old Bayswater will do the residents a power of good. Gourmet food? fish & chips or egg bacon & chips please and 2 slices of bread and a cup of tea please.
- Dhanraj, basildon, 19/12/2009 18:30
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I am a retail tenant at Whiteley's Shopping Centre - the Food Inc. brand has been our biggest pain for the last year. It was one of the worst concept ever devised in a centre that had other problems to deal with. if you notice - John Lewis, Fortrun and Mason, Harrod's - are all retailers who have added food halls - what in the world was a shopping centre opening a food hall when they nothing about retailing??? should have kept with being a landlord vs. a retailer! What a joke! it actually deterred people from coming into the mall as the food hall blocked the main entrance! fools!
- Alistair, London, 19/12/2009 18:30
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I've been there. Just another over-priced 'deli', spread out over the ground floor, selling the typical boring over-priced things you see all over London.
- Peter, London, 19/12/2009 18:30
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