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It was billed as the perfect credit crunch lunch. But Marks and Spencer has ditched its 75p jam sandwich after a few months.
"They just weren't selling," a worker in its store in Kensington High Street said. "We had lots left over at the end of the day."
An M&S spokesman admitted that the sandwich might not return to the shelves but said they were in a spring range and it was common for seasonal products to change.
Philip Lowery, the founder of the Real Food Festival, who accused M&S of "losing the plot" in February for introducing the strawberry jam sandwich, was dismissive of the explanation.
"I think this is face-saving nonsense. Clearly M&S wouldn't have dropped them if they had been selling well as it has to deliver good sales figures for its shareholders," he said.
"This shows the sense of British shoppers: they were not willing to pay 75p for something they could make themselves in seconds."
The high street chain launched the sandwich in its "Simply" range to attract recession-hit shoppers. Its food division has struggled as customers turn to cheaper supermarkets, with sales falling by 0.5 per cent from April to June.
M&S also hoped to tap into a surge in demand for "nostalgia" foods with the launch. The store's sandwich specialist Katy Patino said at the time: "For those who haven't eaten one for years, one bite takes you straight back to your childhood."
It has replaced the jam sandwich with a fish finger version.
Reader views (5)
Why on earth would anyone buy a Jam sandwich?? - as it turns out no one!!
Ha ha!
- Alestare, London, 26/08/2009 09:53
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Not even jam tomorrow? Things are worse than we've been told!
- Paul, London, 25/08/2009 15:52
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At least they give it a go. Well done M & S
- C Cusano, Bedford, 25/08/2009 14:01
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Could it be that it was cheaper to buy a loaf of bread and a pot of jam over the period of a week?
- Bob, Cheam, 25/08/2009 09:56
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They'd have sold more if they had put peanut butter in them as well 
- George, London, 25/08/2009 09:37
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