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Elle Macpherson's labradoodle is face of new fashion brand - for canines
Terry Kirby and Tim Stewart27 Aug 2009
First it was the "handbag dog" trend as stars and socialites such as Paris Hilton began carrying their canine chums around as accessories.
Now, one celebrity's designer dog has been signed up to promote a new high-fashion label - for dogs.
Bella, a five-year-old labradoodle belonging to millionaire businesswoman and former model Elle Macpherson, is to star in a national advertising campaign as the face of Dogside.com, a dog fashion brand.
Gallery: Bella struts her stuff
Macpherson, 46, who has her own lingerie and cosmetics ranges, has often been photographed out walking Bella near her Notting Hill home.
As Macpherson was known as The Body during her modelling days, Bella is, inevitably, being promoted as The Dog's Body. The brand boasts that Bella is ideal for showing off its leads, coats, scarves and bowls, for "today's stylish urban dog".
According to Dogside, Macpherson was apparently so keen on the idea of Bella finding fame in her own right that when they approached her, along with a number of other celebrity dog owners, she was the first to agree, ringing up in person to do so. Macpherson is also, however, said to be receiving a substantial five-figure sum for her dog's time.
Celebrities owning labradoodles - a specially bred cross between a labrador retriever and a poodle that can cost more than £1,000 for a puppy - also include Top Gear's Jeremy Clarkson and Richard Hammond and television presenter Graham Norton.
"This also sounds like a lot of money for a dog that does not have any specific skills. Just like people who want to put their child on the stage, people may see this and imagine their dog can be a bit of an earner for them.
"But there is not much available modelling work out there.''
A spokeswoman for Macpherson refused to comment.
Gallery: Bella struts her stuff
