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US FOOD giant Kraft today launched a hostile £9.8billion takeover bid for Dairy Milk maker Cadbury. Kraft went directly to shareholders after Cadbury rejected its initial approach in September.
Cadbury said the initial offer "fundamentally undervalued" the company. Kraft failed to improve the bid today and said it was "convinced" of the merits of a merger.
Reader views (3)
Nothing sweet about Kraft's offer, fails to realise Cadbury's fair value. But the USA would send all UK manufacturing offshore and shrink the size of our sweets. If it works do not fix it.
- Andrew, London
Not very sensible after Cadburys profits went up last quarter.
- Bob, Cheam
No chance.
- Paul, London
