Morning:
13°c
Hundreds of brave souls endured the rain in just their underwear today when they queued up outside a London fashion store in the hope of winning free clothes.
Spanish label Desigual promised an outfit of their choice to the first 100 people who showed up at their Regent Street branch for the 9am opening.
The first punters turned up at 11pm last night and by this morning the queue was 300-strong, meaning many left disappointed.
Crowds flooded through the doors, grabbing their favourite pieces off the pegs before leaving the shop fully clothed.
One 22-year-old girl said: "I have been queuing from 2am this morning, it's been amazing - a little cold but definitely worth it to get some free clothes."
The half-naked shoppers were serenaded by Australian band Set Sail as they queued.
The stunt also took place in Stockholm, Amsterdam and Berlin under the slogan: "Arrive half naked - leave fully dressed."
Reader views (2)
I see from one (slightly amusing) photo in particular that religious belief is so important and must be respected, especially by 'non-believers', and be followed at all costs, unless it gets in the way of fashion. It raises the question of all those who insist on their 'rights' at schools, workplaces and elsewhere, may sometime, be seen almost in the 'altogether', if the opportunity for a free bit of clothing arises. (LOL)
- arthur, uk, uk, 17/06/2011 01:34
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Thats how to re-invigorate the high street, dont think it will go down well up-north though, its a bit to chilly.
- stuart, chesterfield,derbyshire, 16/06/2011 16:58
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