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Selfridges is transforming its entire shop front into a giant gallery.
The Oxford Street store has handed its windows to the organisers of The Museum of Everything gallery, who promote "Outsider art" which includes self-taught artists.
The show, called Exhibition #4, continues inside. It includes the work of 50 disabled artists. Selfridges has a history of collaboration with artists but this is the largest arts venture in its 102-year history.
Windows manager Sarah McCullough said some retailers might consider it commercial suicide to give up the shopfront. But she added: "Incredible window displays have been part of our DNA since we opened. We strive to give our customers an experience they wouldn't get elsewhere."
