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Scotland Yard's interactive YouTube film warns of knife culture dangers
Justin Davenport, Crime Editor5 Dec 2011
Police today launched a new YouTube interactive film to warn young Londoners of the consequences of carrying weapons.
The film, called Choose A Different Ending, is the latest tactic in Scotland Yard's campaign against gun and knife crime.
It allows viewers to step into the shoes of a young criminal who commits a knife murder and highlights the possible outcomes for both victims and the perpetrator.
It is the latest in a series of films running on YouTube and social networking sites such as Facebook.
Police say the campaign is aimed at teenagers aged from 13 to 15.
The films ask viewers to make decisions in relation to various scenarios relating to knife crime and what outcome their decisions have.
Commander Steve Rodhouse, who is leading the fight against serious youth violence, said: "The Met's anti-weapons advertising campaign uses a hard-hitting interactive film to help teenagers realise they can make a positive choice to avoid getting involved in youth violence.
"Young people who carry weapons often tell us it's for their own protection - but the harsh reality is that picking up a knife or gun puts them more at risk of injury and death.
"Reducing youth and gang-fuelled violence is one of the Met's top priorities, but others need to play their part in tackling this complex problem. Parents and carers of young people need to be wise to where they are, who they are with and if there are any knives missing from home."
Reader views (1)
Have you ever heard such nonsense?
- Charly, London, 06/12/2011 07:22
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