Nike Inc is a large American sportswear and sports-equipment company based in Oregon, USA. Founded in 1964 as Blue Ribbon Sports by Bill Bowerman and Philip Knight, Nike is currently the world’s leading supplier of athletic apparel and sports shoes. For the fiscal year ending May 2008, Nike’s revenue amounted to $18.6billion, $2.3billion more than the previous year’s earnings. Nike is known worldwide for its tagline of ‘Just Do It’, and its recognisable logo the ‘swoosh’ tick that is often seen on many high profile athletes with sponsorship deals with the company.
Nike Inc staved off margin pressure in the first quarter with strong revenue and price increases, and said it was confident about its position among peers as it heads toward the winter holidays
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They're unbeaten and now they've been honoured by Nike.
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Nike has been sponsoring athletes since the 1970s when it sponsored American running legend Steve Prefontaine. However, its first sponsorship that truly boosted sales and brought Nike to the public eye was that with American basketball hero Michael Jordan in 1984
Nike has been criticized for locating many of its manufacturing plants in countries where there are inadequate labour laws to stop employer exploitation of workers including providing employees with less than minimum wage, squalid living conditions and the employment of child labour
Nike currently sponsors many high profile athletes in a variety of sports including Tom Brady (American football), Roger Federer Rafael Nadal and Serena Williams (tennis), Tiger Woods (golf), Lawrence Dallaglio (Rugby Union – retired) and Wayne Rooney and Rio Ferdinand (football)
Nike owns numerous subsidiaries that include Cole Haan, Hurley International, Umbro and Converse
The company takes its name from Nike (pronounced ‘knee-kay’), the Greek Winged Goddess of Victory
Nike is the official kit sponsor for the Indian national cricket team, and will be until 2010 when the deal between the team and the company will expire.
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