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Nike Inc.

Nike Inc is a large American sportswear and sports-equipment company based in Oregon, USA. Founded in 1964 as Blue Ribbon Sports by Bill Bowerman and Philip Knight, Nike is currently the world’s leading supplier of athletic apparel and sports shoes. For the fiscal year ending May 2008, Nike’s revenue amounted to $18.6billion, $2.3billion more than the previous year’s earnings. Nike is known worldwide for its tagline of ‘Just Do It’, and its recognisable logo the ‘swoosh’ tick that is often seen on many high profile athletes with sponsorship deals with the company.

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Latest articles

Cheating Thierry Henry hands his sponsors a moral dilemma

20.11.09
Thierry Henry's earning power could be seriously damaged as sponsors desert him in the wake of the 'hand of God' cheating scandal, it has emerged... more

LeBron James: I could be a gridiron star too

18.11.09
NBA superstar LeBron James watched the Cleveland Browns be whitewashed by the Baltimore Ravens 16-0 on Monday and came to one simple conclusion: He could help... more

Wagner wars - the truth behind the long-running family saga

09.09.09
An intriguing film throws new light on the vitriolic feud of opera’s first family — but the truth about their commitment to Hitler is yet to be uncovered... more

US soccer clubs consider breakaway league

02.09.09
A new football championship could be created in the US as a potential alternative to the Major League Soccer (MLS)... more

Get ahead with the wow factor

20.07.09
To be hard-working but invisible in today's job market is not an option. Only people with the wow factor will get ahead, says Helen Kirwan-Taylor... more

Sporting Miscellanies

16.07.09
Roger Federer bared all to hard-hitting investigative journalist Rio Ferdinand ... more

Bootroom plays host to future stars

16.07.09
London Evening Standard's team of the year visit Nike Bootroom in Oxford Street... more

Sponsor row spoils start of the Super8

11.06.09
Athletics: UK Athletics are confident they can find a solution to the sponsorship row which overshadowed the inaugural Super8 event in Cardiff... more

Dancing in the street - get krumping this summer

10.06.09
Britain’s Got Talent winners Diversity and their rivals Flawless are doing for streetdance what Billy Elliot did for ballet and Strictly Come Dancing did for ballroom — and this summer in clubs and competitions, we’ll all be popping and krumping ... more

Put your bare foot forward and exercise without trainers

10.06.09
Exercising without trainers is one of the hottest new fitness trends and now there’s a range of footwear so even city dwellers can run au naturel... more

JD Sports ahead of game as the chavs keep spending

08.06.09
Leisurewear retailer JD Sports still hasn’t noticed the recession. ... more

Fears for boy who vanished after operation

01.06.09
... more

Off the record: New York Dolls come out to play

01.05.09
An explosive London reunion kickstarted the New York Dolls' second career – now they’re back to do it all again.... more

Nike ups the pace to £254m despite US slip

18.12.08
Consumer: Athletic shoes and clothing giant Nike pushed second-quarter net profit up 9% on higher-priced products and international growth but revenue fell in the US, its largest segment, and at the non-Nike brands group... more

Langton boys take our first monthly title

11.12.08
They're unbeaten and now they've been honoured by Nike. Simon Langton Grammar are the first winners of the Evening Standard 1st XI Team of the Month award... more

St Bede's fine form goes on

04.12.08
The Evening Standard’s Schools 1st XI Football League continues with plenty of goals... more

Evening Standard schools football league launched

19.11.08
The Evening Standard launches its schools football league - with backing from Nike... more

Off the record

03.10.08
A rash of concert films and some weird rock features are set to brighten up our days. David Smyth fills us in.... more

Sex offender on the run from mental health unit

01.10.08
A convicted sex offender is on the loose after escaping from a London mental hospital... more

Nike gets a golden glow in wake of the Olympics

25.09.08
The Beijing Olympics have given sportswear firm Nike a windfall, with orders surging 50% after the Games... more

No close shave for 90210's Jason Priestley as he lets his heartthrob status slip

04.09.08
Beverly Hills 90210 star Jason Priestley's career has eased off in recent times - and so has his grooming regime.... more

So just how good is your quality of life?

26.08.08
In our two-part series, we explore how you can enhance your daily life – and combat the stress of London living.... more

Torture of Olympic addiction is bringing tears of joy to my eyes

11.08.08
... more

Off the record

04.07.08
Damon Albarn rediscovered her, now Candi Staton is in a Barbican showcase of his Honest Jon's label. David Smyth lets us know what to expect. ... more

Now Coleen McLoughlin unveils her new own 'trackie' range

08.04.08
It seems Coleen has not learnt from the deluge of criticism she suffered when seen shopping in a chavtastic pink velour designer tracksuit. The fiancée of footballer Wayne Rooney was seen doing her supermarket run Alderley Edge, Cheshire, in a navy blue tracksuit... more

The Incredible Bulk: 'Muscles' Madonna shows off her even beefier biceps

31.03.08
Madonna has been working out for two hours, six days a week - and boy does it show. The pop star unveiled biceps of comic-book proportions as she left the gym following her latest vigorous fitness session in London. Dressed in adidas tracksuit pants, a tight Nike vest and a hooded jacket hanging over her head, it was her bulging muscles that really had heads turning. Madonna, who is famous for her punishing exercise regime, was joined by her pint-sized personal trainer and constant gym companion Tracy Anderson, whom she was referred to by best friend Gwyneth Paltrow ... more

Stadium for 2012 may be named after a company

19.02.08
Olympics chiefs are considering multimillion-pound deals to let companies sponsor sports venues after the Games... more

A thoughtful hour of sit-down comedy

11.02.08
She may have to be accompanied onstage due to her cerebral palsy, but once Francesca Martinez settles into her chair, this self-styled "wobbly comedian" soon hits her stride.... more

Engaging documentary

13.09.07
Blagging, beaches and Nike all feature in Gabe and Benjamin Turner's engaging documentary In the Hands of God.... more

Rock's coming of age

06.08.07
Maverick rapper Aesop Rock talks about the music business and why he doesn't want to be anybody's hero.... more

More related topics: Nike Inc. and

  • Facts
  • Nike has been sponsoring athletes since the 1970s when it sponsored American running legend Steve Prefontaine. However, its first sponsorship that truly boosted sales and brought Nike to the public eye was that with American basketball hero Michael Jordan in 1984
  • Nike has been criticized for locating many of its manufacturing plants in countries where there are inadequate labour laws to stop employer exploitation of workers including providing employees with less than minimum wage, squalid living conditions and the employment of child labour
  • Nike currently sponsors many high profile athletes in a variety of sports including Tom Brady (American football), Roger Federer Rafael Nadal and Serena Williams (tennis), Tiger Woods (golf), Lawrence Dallaglio (Rugby Union – retired) and Wayne Rooney and Rio Ferdinand (football)
  • Nike owns numerous subsidiaries that include Cole Haan, Hurley International, Umbro and Converse
  • The company takes its name from Nike (pronounced ‘knee-kay’), the Greek Winged Goddess of Victory
  • Nike is the official kit sponsor for the Indian national cricket team, and will be until 2010 when the deal between the team and the company will expire.

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