Weather Tonight: 9°c Light showers Morning: 14°c Overcast

Five of the Best...Shows
  1. The Kreutzer Sonata
  2. The Rise And Fall Of Little Voice
  3. Endgame
  4. Annie Get Your Gun
  5. Bedroom Farce

Critics' Choice

Film

Andrew O'Hagan

quoteNew Moon is nothing if not an international advertisement for the hungry virtues of virginity and young people can’t get enough of itquote

Andrew O'Hagan The Twilight Saga: New Moon Theatre

Henry Hitchings

quoteA smart, prickly and rewarding view of sexual and emotional confusionquote

Henry Hitchings Cock Restaurants

David Sexton

quoteKitchen W8 is a bargain for this area, if such sophistication is what you crave quote

David Sexton Kitchen W8

Reader reviews

Film

Adam, Harrow

quoteToo long and drawn out but very entertaining with excellent special effectsquote

2012 Theatre

Rob, London

quoteThis is a peculiar play and does not work for me. Some of it is very funny but there are real flawsquote

The Habit Of Art Music

Bernard, London

quoteAlex has a strong powerful voice and was faultless, she is far better now than she was on the X-Factorquote

Alexandra Burke

Theatre & comedy reviews London,

Branded

Your rating
one startwo starthree starfour starfive star
Click on a star to rate
Old Vic
The Cut, SE1 8NB

Evening Standard rating Evening Standard rating
Evening Standard rating Reader rating
 Add your review



Trains: BR/Tube: Waterloo Overground network

Phone: 0870 060 6628

 
  • Book Online
  • Show map
Close X

Directions

 

Local heroes take to the stage

Louise Jury, Evening Standard 01.05.08
 
Branded

Spacey's eco-wrap: Branded reflects on the environmental cost of fashion

Look here too

If the words “community play” bring you out in a cold sweat, the Old Vic’s artistic director, Kevin Spacey, is bidding you to think again. Over the next three days, he is throwing open the doors of the theatre to host one such project, Branded. Written by Simon Bent and directed by Matt Wilde, the play takes a cast of 50 aged 16 to 60 from the theatre’s south London neighbourhood to tell the story of the most sought-after pair of trainers on earth. And there’s not an apology in sight.

“This isn’t theatre that is good for you,” Spacey says. “This is theatre that is good to watch. We get returns queues every night now at the Old Vic — and if we get one for Branded we’d love it. It’s a huge community project. We’ve cast it locally with incredibly talented, diverse kids, we’re using multi-media and it’s on a big scale. It’s not just about the Old Vic being a world-famous theatre. We believe it’s a community theatre as well.”

Branded is a story with a message. As the world clamours for this season’s “must have”, the play asks what is the economic, environmental and human cost of high fashion. Or as the team cornily put it: “Who’ll be prepared to sell their soul for a sole?”

The germ of the idea came from talks with teachers, community groups and environmental campaigners to look at the arguments for going green.

Selected schools across the city were chosen to take part in workshops. Then hundreds auditioned for the chance to perform on the historic Old Vic stage.

Bent, whose previous work includes the adaptation of Elling at The Bush, worked with the cast to write 50 different parts, taking advantage of the talents of the recruits — from stilt-walking and hip-hop to contemporary dance. “It really does utilise everyone’s skills,” says producer Steve Winter.

He insists it will be put on to the same degree of professionalism of every Old Vic show, down to its just-closed production of David Mamet’s Speed-the-Plow which Spacey is taking to a festival in Germany. “It has the same feel as any main house production. If you didn’t know it was a community piece, you wouldn’t think it was. It’s not cheesy.”

Tonight until Saturday. Tickets are free but must be reserved (0870 060 6628, www.oldvictheatre.com)

More


Details are correct at the time of publication - please check with venue before booking.

 

Reader reviews (0)

 Add your review

No comments have so far been submitted.


Add your comment

 

Your email address will not be published

Terms and conditions make text area bigger You have  characters left.


 
 


 
 
London's Weather
Tonight
Light showers
9°c
Morning
Overcast
14°c
5 day forecast
 
 

Daily Mail Mail on Sunday Travel Mail This is Money Metro

Loot | Jobsite | Homes & property | London jobs | FindaProperty.com | Primelocation.com | Educate London | Holiday Villas